Sunday, January 4, 2009

Depression Fashion Is In!

So says the LA Times, with a recent article pointing to the new trend in fashion and design focused on Cheap Chic and on-line discount shopping. But we depressionaire divas are way ahead of the crowd, aren't we?

Here are some great tips offered in the article:
Gilt, Hautelook, Ideeli and -- new online sample-sale sites are cropping up at lightning speed, promising "insider only" bargains on items such as Judith Ripka fine jewelry and Habitual jeans.

These sales are anonymous, meaning that shoppers don't have to feel guilty about spending. And they also offer good prices and value, says Marshal Cohen, chief industry analyst for market research firm NPD Group.

The on-line shopping opportunities keep getting better:
Before cheap chic was, well, chic, Topshop brought inexpensive, up-to-the-minute trendy clothing and accessories to the masses. Topshop also recently launched a U.S. website,, that makes it much easier to order products on the Web. Quirky fashion darling Zooey Deschanel already has her favorite picks up on the U.S. site.
The new mantra for depressionaire divas for 2009?
"Use it up, wear it out, make it do or do without," was the mantra of the post-Depression set, and a modern-day version is likely to be the 2009 rallying cry -- what "eco-friendly" was for 2008 -- even after the economy comes back to life. If there's a "dollar-saved" equivalent to the carbon-offset credit, expect that to be the next metric by which we'll all be judged. Conspicuous consumption in the form of wearing a status watch or carrying a luxe handbag will be as gauche as driving a Cadillac Escalade in a gas crisis.

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